AI Projects Fail Because Dishwashers Don’t Have Arms
Your AI project failed for the same reason dishwashers don’t have arms. You asked “how do we use AI?” instead of “how do we redesign the work?”
Growth & Market Intelligence
I design the intelligence architecture that tells you who to target, where to invest, and what’s actually happening in your market across marketing, finance, and operations.
You're drowning in data. What you need is the architecture that turns it into actionable insight—whether you're in marketing, finance, or operations.
Design the insight layer that answers your hardest questions:
Connect strategy to execution across functions:
See opportunities and threats before your competitors do:
Here's what happens when you fix the measurement layer
From questions to clarity in four phases
What questions can't you answer? What decisions are you making blind?
Design the intelligence framework that connects data to decisions
Build the models, segmentation, and measurement that deliver insight
Refine intelligence as you learn, expand to new questions
30-minute call to map the blind spots in your customer, market, and operational data—and how to fix them
Book A CallYour AI project failed for the same reason dishwashers don’t have arms. You asked “how do we use AI?” instead of “how do we redesign the work?”
Customer experience already exists in your operational data — for 100% of customers. Surveys only capture 5%. Most organizations are optimizing the wrong layer.
Experienced consultants know what good work looks like—but struggle to build business systems as solopreneurs. Here’s why context-switching is killing your progress.