Raf AlencarAI Systems Advisor.
Twenty years of operating experience across analytics, strategy, FP&A, and AI implementation — at scale, at the executive level, and now independently. The work sits at the intersection of organizational environment design, performance intelligence, and AI implementation: diagnosing why well-run organizations produce outcomes nobody intended, and building the analytical and operational infrastructure that makes the right behavior structurally obvious. Clients are senior leaders who have already tried the usual interventions. The restructure didn't hold. The AI pilot didn't land. The strategy is clear but the organization keeps producing the old result. That pattern has a cause — and it's almost never the one on the slide deck.
What I do with clients.
Most engagements start with a diagnostic question — what is this organization's environment actually selecting for, and how does that compare to what the strategy requires? The answer shapes what comes next. Typical mandates fall into three shapes.
Engagements are senior-level and focused. If the work involves a room where decisions are made, I'm in that room.
The trajectory that explains the perspective.
Computer Engineer by training (PUC-Rio, Lucent Global Science Scholar), MBA from McGill (Entry Scholarship, Global Strategy & Leadership). The trajectory runs from telecom strategy at Accenture in Brazil to marketing intelligence at Oi Telecom — where building the first LTV segmentation model across 30 million customers and guiding $400M+ in broadband infrastructure investment won back-to-back industry awards — through six years at AIMIA/Aeroplan leading analytics for major Canadian financial services loyalty programs including BMO, TD, and National Bank of Canada, to PwC Canada's Consulting & Deals practice, and into senior operating roles reporting to CEO offices at publicly traded companies. Since 2021, through Altum Consulting: embedded work at Export Packers Company as business architect and AI automation lead for a full enterprise transformation, and a multi-year analytics and FP&A transformation engagement at Sporting Life Group at the Director level. The common thread across all of it: the analytical and organizational problems that look like people problems, technology problems, or strategy problems — and turn out to be environment design problems.
Real Results
Led 18-month profitability initiative coordinating sales, marketing, finance, and operations — delivered company's first-ever profitable quarter through data-driven prioritization.
Redesigned analytics approach for 6 financial services clients — doubled strategic insight output while cutting manual reporting work by 80%.
Designed household-level demand forecasting connecting marketing, operations, and finance — guided $400M+ infrastructure investment strategy.
Designed unified market view integrating sales, competitive intelligence, and consumer behavior — transformed pricing from gut feel to data-backed strategy.
Designed customer intelligence architecture segmenting 30M+ consumers by lifetime value and behavior — enabled precision marketing that won consecutive CRM excellence awards.
Designed revenue intelligence architecture eliminating conflicting versions across sales, finance, and operations — enabled real-time performance steering.
Let's work together.
The practice is built for senior leaders sitting on problems that haven't responded to the standard interventions. AI implementations that stalled before they delivered. Cross-functional coordination failures that restructuring didn't fix. Performance gaps that the existing reporting infrastructure can't explain. If the problem is upstream of the tools — in the processes, incentive structures, or information flows that the tools will run inside — that's where this work starts. Engagements are scoped precisely. If it sounds like a fit, the right first step is a direct conversation.