Your AI project failed for the same reason dishwashers don’t have arms. You asked “how do we use AI?” instead of “how do we redesign the work?”

Customer experience already exists in your operational data — for 100% of customers. Surveys only capture 5%. Most organizations are optimizing the wrong layer.

Experienced consultants know what good work looks like—but struggle to build business systems as solopreneurs. Here’s why context-switching is killing your progress.